Shop Till You Drop

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Amazon has gotten into the phone business. They have created something called the Fire Phone. The greatest thing about it? You can shop from your phone!

I hope you saw the sarcasm in that answer. When I read the article about another new phone and what it has to offer, I cringed a little. How about some new advancements in technology?  Not another way to spend money. Plus you can already shop from your phone. But…wait! You can do it in less steps. Scan an item and you’re whisked away to guess where? Amazon!

Basically, to my understanding, this is how it works. A feature on the phone (called Firefly) uses your phone’s camera to recognize things like books, food, video games and household products. Then the screen takes you to Amazon with barely any time for buyer’s remorse.

I view this phone as another way to isolate ourselves. We can be in our own little world all the more. We won’t have to interact with salespeople. Oh, wait. If this keeps up, their jobs will be gone.

In the article I read, I found out the phone has been called “the magic wand for shopaholics.” Instant gratification has been taken to a new level.  I know you can already buy on-line and make purchases that maybe you shouldn’t or can’t afford, but this will make it even easier. And guess who profits? Amazon!

The days of “mom and pop” stores have slowly faded away. Maybe if they changed their name to Amazon, it might help their business. It’s sad how shopping habits have changed. Are we just too busy to get in a car and make our way to a store?

Also, how boring for writers! I see my next book with the main character glued to her phone. “Wait! I’ll check directions on my phone.” “I can Google that.” “Need a new pair of jeans? Let my app scan the ones you like.” “We don’t have to go out. We can watch it on my phone.” “Travel? Forget about it. It’s all here in living color.”

Thank goodness, books can be purchased on Amazon. But let’s make sure it’s not the only way to escape reality. Get off the couch and go out. There’s a whole big world out there…if you just look past that screen on your phone.

 

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